The easier it becomes to build a product, the harder it becomes to build a company.

On X

  1. The word “storytelling” is misleading.

    On X

  2. Every choice is a sacrifice.

    On X

  3. Trajectory matters more than intercept.

    On X

Career is a 40-year game.

  1. 2026 – nowRonic Founder
  2. 2022 – 2025Misfits Founder
  3. 2021 – 2022Metal Square Founder

    Synthetic derivatives for startups (Web3). Didn’t work. Pivoted to Misfits.

  4. 2018 – nowInvesting
  5. 2015 – 2021Shuttl Founder

    We started out to take the pain away from the daily commutes. We were backed by the best incl. Sequoia, Lightspeed, Amazon, SIG, Toyota. We sold the company in 2021.

  6. 2014 – 2015Staple Media Labs Founder

    'Mobile only' user generated content. Didn't work.

  7. 2012 – 2014Jabong.com Director
  8. 2007 – 2012Axis Private Equity Vice President

    Investing in infrastructure companies & assets

  9. 2006 – 2007Essar Global Holdings Investment professional

    Cross border M&A

  10. 2004 – 2006XLRI Jamshedpur MBA
  11. 1998 – 2002IIT Delhi BTech

Beliefs

  1. There may or may not be intended consequences, but there will always be unintended consequences.

    After Robert K. Merton, who named the idea in 1936 Source

  2. The opposite of a good idea can be another good idea.

    Rory Sutherland, after Niels Bohr: “the opposite of a profound truth may well be another profound truth” Source

  3. Strong opinions, weakly loosely held: wisdom as the courage to act on your knowledge and the humility to doubt what you know.

    Paul Saffo, in Bob Sutton’s words, 2010 Source

2026Ronic

  1. Article

    One folding phone will replace your iPhone and iPad

    I think the iPhone and the iPad will go away, and the laptop will be left to power users. What is left is one phone that opens into a tablet, and Apple's Duo is the first.

    Read the article

  2. I gave Claude Code a lot of work and asked how long it would take.

    Post on LinkedIn

    Initial estimate

    15 days

    After push back

    72 minutes

    Explanation: Initial estimate was based on its training on humans doing it.

    Read the rest on LinkedIn

  3. I'm not afraid to be wrong. When I'm wrong, I'm happy. I have afterthoughts and realizations, and when I have them, I change my mind.

    Amit Singh@0xsingh

    Talk is cheap
    Code is not

    Talk to the user often

    16 December 2022

    Amit Singh@0xsingh

    How things change

    Code is cheap
    Talk is not

    Experiment often.
    More shots, higher absolute odds.

    30 January 2026

2025Misfits

  1. Article on LinkedIn

    RMG ban exposes our biases and blindspots

    But then how is predicting the Nifty price next Thursday different from predicting who will score more runs in the IPL match tonight? In our blindspot, we treat one as gambling and dress up the other as financial innovation. We even allow leverage and exotic derivatives in markets, amplifying losses.

    Read the rest on LinkedIn

  2. Amit Singh@0xsingh

    AI is making it easier to write code, to build products. Just like the typewriter made it easier to write. But the hard part isn’t the writing. It’s having something to say.

    Same with products. Knowing what to build, who to build for, and how to sell. That's the hard part.

    29 July 2025

  3. Amit Singh@0xsingh

    Compounding cuts both ways.
    Growth comes from effort.
    Decay comes from denial.
    Denial is rooted in hope.

    We founders always have a few initiatives in the works. We hope they’ll fix the rot. Maybe the real issue gets ignored.

    16 May 2025

  4. 1% worse every day

    A little effort each day keeps you at 1.00.

    1.00

    0.03

    TodayA year later

    0.99 to the power of 365 is 0.03.

2024Misfits

2023Misfits

  1. Article on LinkedIn

    The Big Company

    Story of guts & grit and still falling short.
    A story that every new founder must know.

    Read on LinkedIn

  2. Amit Singh@0xsingh

    Founders build startups, but also
    Startups build those founders

    17 January 2023

2022Metal Square, then Misfits

  1. Story

    Breadcrumbs

    A behind-the-scenes story of a startup.

    As it often happens
    It started with an ‘insight’
    Early 2020
    Two friends
    In boring jobs
    At a café…

    Read the story

2020Shuttl

  1. Amit Singh@0xsingh

    One learning I have from running Shuttl for close to 5 years now is:

    Bite less. Chew more.

    Most problems come from biting more & chewing less.

    14 February 2020

  2. Simple things scale.

    If it needs a genius every time, it doesn't scale. If anyone can repeat it, it does.

    Read the post

2016Shuttl

  1. Amit Singh@0xsingh

    Start-ups are loads of fun if you love the chase.
    Truth is most people don't love the chase.
    Truth is most people think they love the chase.

    2 October 2016

Investing since April 2018

I invest in founders with deep user insights.

  • Plus GoldHelped families save monthly to buy gold jewellery
  • BuystarsLet cricket fans trade player cards and stocks in games
  • Express Stores

What each one does, from its own site and Misfits Capital's portfolio.

Find me

We often talk about stuff like how being a founder is like eating glass and staring into the abyss. There is some truth in that, but it makes us forget that being a founder is also a great privilege. And with great privilege comes great responsibility.

On X